Ever wondered what a “dude ranch” is all about? Let’s take a journey back in time to uncover the
rich history and unique charm behind these iconic Western retreats.
The Story Behind “Dude”
In the late 1800s and early 1900s, the term “dude” didn’t mean a “guy, bro, buddy, etc”—it
referred to city slickers from urban areas. Cowboys affectionately dubbed these urban visitors as
“dudes.” As word spread that ranch visits in the wide open West made for great vacations,
ranchers began hosting and eventually charging for their stays, giving rise to the guest ranch, or
“dude ranch,” concept.
Pioneers of the Cowboy Adventure
The first dude ranch emerged in the Dakota Badlands around the 1880s. Howard Eaton and his
brothers led the charge, sharing tales of cowboy life through letters back East.
Teddy Roosevelt’s Aid in the Spread of Dude Ranches
President Teddy Roosevelt played a pivotal role in boosting the popularity of dude ranch visits.
Intrigued by Eaton’s ranch, Roosevelt fully embraced cowboy life and even bought his own
nearby ranch, the Maltese Cross Ranch. His enthusiasm sparked curiosity among Easterners,
drawing them to seek their own cowboy experiences out West.
From Wild West Getaways to Established Lodging
Initially, dude ranch visits were free—a testament to Western hospitality. But as ranchers realized
the costs of hosting guests, they transitioned into legitimate lodging businesses. By the 1920s,
dude ranches faced economic challenges, leading them to join forces with the Northern Pacific
Railway to form the Dude Ranchers’ Association. Together, they aimed to elevate the marketing,
sales, and standards of the dude ranch experience.
The Heart and Soul of Every Dude Ranch
Despite their diverse histories, all dude ranches share a common commitment to authenticity and
warm hospitality. These special places cherish local traditions and treat guests like family. From
lively events and friendly competitions to hearty home-cooked meals and breathtaking sunsets,
dude ranches offer a genuine escape for city dwellers seeking a taste of the West.
Discover the Magic at JX Ranch
Join us at JX Ranch and immerse yourself in the true spirit of a dude ranch. Whether you’re
riding the trails, branding calves, or savoring campfire dinners, you’ll experience the magic of the
Old West in either Moab, San Tan Valley, or Bearlake.
