Nestled deep within the rugged landscapes of Bear Lake, Idaho, and now spread to Arizona and Moab, Utah, JX Ranch stands as a testament to the timeless spirit of the American West. This sprawling expanse, spanning over 11,000 acres, bears witness to the unwavering determination and resilience of the Hunzeker family across generations.
Roots of Adventure:
The saga begins with Swiss immigrant Adolf Hunzeker, who, alongside his family, set foot on American soil through Ellis Island. His journey took him from the bustling streets of New York to the untamed wilderness of Montpelier, Idaho. Here, he took up odd jobs, including gravel hauling, alongside his loyal team of horses.
Adolf’s son, Frederick, added a new chapter to the family’s story. After several years as a sheepherder for the Martineau family, he took a bold step in 1903. Armed with determination, Frederick purchased a flock of sheep from the Martineau’s, marking the birth of the JX Ranch.

Generations Unfold:
As time flowed, the ranch expanded both in size and significance. Adolf and Frederick secured 140 acres each of homesteading land and acquired additional properties, laying the groundwork for future growth. The birth of Frederick William Hunzeker, affectionately known as “Fred,” in 1908, infused new life into the ranch’s narrative.
By 1966, the ranch had grown to encompass roughly 1,000 acres, becoming home to 1,000 sheep and approximately 200 cows. Tragically, the same year, Frederick passed away. Yet, his legacy endured, carried forward by his two sons—Walter Adolph Hunzeker and Frederick William Hunzeker.
Evolution and Identity:
In the wake of the 1966 division, Fred assumed responsibility for the sheep and 60 cows. This segment of the ranch retained the name “Fred W. Hunzeker and Sons,” a name echoing through time. In a significant shift, Walter preserved the original “61” brand for his cattle, while Fred introduced the iconic Lazy-JX brand, an emblem synonymous with the ranch’s enduring legacy.
Today, JX Ranch sprawls across 11,000 acres of owned land, coupled with coveted grazing rights across the region. The ranch thrives as a dynamic hub, boasting over 900 mother cows for beef, 5,000 ewes, and a dedicated team of roughly 50 horses.

Preserving the Flame:
Although Fred himself passed in 1998, the legacy of JX Ranch marches on. His two sons, Dennis Hunzeker and Roger Hunzeker, now steer the ranch’s destiny. Further safeguarding the heritage are three grandsons—Jon Hunzeker, Ben Hunzeker, and David Hunzeker—bound by a shared commitment to uphold the ranch’s traditions, values, and the indomitable spirit of the American West.
JX Ranch isn’t just a place; it’s an enduring tale of the American frontier, etched in the rugged landscapes and carried forward by generations. As it continues to evolve and thrive, it beckons all who seek to immerse themselves in the essence of ranch life—be it young adventurers, families, friends, or couples. JX Ranch remains an open chapter of western heritage, inviting exploration and reverence amidst its boundless vistas.
For more information and to book your cowboy adventure, visit the https://www.jxranches.com/ today.